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Social Media Metrics Secrets By John Lovett

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Amazon Sales Rank: #1905078 in Books
Published on: 2011-08-09
Original language: English
Number of items: 1
Dimensions: 9.30" h x .78" w x 7.40" l, 1.44 pounds
Binding: Paperback
384 pages

From the Back Cover

When you open this book, you'll feel as though you're sitting down with an expert who is disclosing rare information about social media metrics. Expert John Lovett taps into his years of training and experience to reveal insider tips, strategies, and secrets for navigating the complex ecosystem of social media metrics. Examples of first-hand case studies demonstrate how to apply measurement to evaluate the impact of social media channels, and additional material shows you how to optimize social media programs based on the results of Social Analytics.

The Insider's Guide to:

Identifying social media metrics that matter
Measuring Audience, Activity, and Actions
Building a social network operations center
Activating social media across the enterprise
Using the Social Analytics Framework
Executing a process of continuous optimization
Tracking and measuring your return on investment
Planning for a socially networked future

The Secrets series reveals:

Authoritative information in highlighted areas
Exceptional advice in the margin notes
Unique insight from years of author experience
Rarely revealed tips and techniques
Invaluable shortcuts and workarounds
Insider TipsTips, tricks, and secrets for quantifying social media success
Valuable InsightsEye-opening strategies for moving beyond "counting metrics" to "business value metrics"
Unbeatable AdviceReal-world solutions for developing a scalable framework for social media measurement

About the Author John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. As a Senior Partner at Web Analytics Demystified, Lovett regularly consults with leading vendors and enterprises to offer strategic guidance for building innovative digital measurement programs. His deep industry knowledge and thought leadership help businesses transcend mediocrity using analytics. Lovett is the co-founder of the Analysis Exchange and sits on the Board of Directors for the Web Analytics Association.

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